CallSetter AI Speed-to-Lead Report Card
Lead Response Audit

Summit Plumbing & Drain

summitplumbingdrain.comfull auditJuly 8, 2026

You advertise 24/7 service, but the after-hours lead went unanswered.

We sent test leads to your own intake, then timed how fast you replied
F
29 / 100
Overall Grade
Your response times
The clock starts when the lead lands · best practice is under 5 minutes (green)
Time to first response
9 min
replied to 1 of 5
Email response
9 min
replied to 1 of 5
Phone call-back
No call-back
replied to 0 of 5
Text / SMS reply
No reply
replied to 0 of 5
Channel scorecard
7 dimensions scored 0 to 100
Email response
fastest email human reply: 9 min
A
90
Phone call-back
no human call reply within window
F
0
Text / SMS reply
no human sms reply within window
F
0
After-hours coverage
advertises after-hours availability but never responded
F
0
Weekend coverage
advertises weekend availability but never responded
F
0
Follow-up persistence
1 human follow-up(s)
D
50
Channels used
responded on 1 channel(s): email
D
55
How fast you replied, by time of day
Each test lead, and how long until your first reply
Weekday AM
9 min
Slowing
Weekday lunch
No reply
No reply
Weekday PM
No reply
No reply
After hours
No reply
No reply
Weekend
No reply
No reply
Under 5 min
5 to 10 min
Over 10 min or no reply
What this is costing you
Estimated revenue lost to slow lead response
Leaking right now
$5,750/mo
about $69,000 a year, gone
If every channel were green
$13,250/mo
from the same leads you already get
After-hours & weekend leads going unanswered
About 30% of leads come in outside business hours. With no one answering, they call the next company.
$2,250/mo
Slow first response losing deals to faster competitors
Most buyers go with whoever answers first. Replying in minutes instead of hours wins a share of these back.
$2,100/mo
No follow-up on leads that do not reply the first time
A simple multi-touch follow-up recovers leads that would otherwise go cold after one missed reply.
$1,400/mo
Adjust to your numbers
New leads / month
Average job value
Close rate
Estimate from the inputs above and published lead-response research (HBR, MIT / InsideSales). Set the sliders to your real numbers.
What to fix first
Each gap, and how CallSetter closes it
1
Phone call-back Grade F
Only 31% of companies ever call a new lead back; a fast call is your rarest edge (Workato, n=114).
How CallSetter fixes it: CallSetter calls every lead back instantly
2
Text / SMS reply Grade F
Texting a lead gets ~45% reply vs ~6% for email, at ~90-second response (MessageIQ).
How CallSetter fixes it: CallSetter texts back in seconds
3
After-hours coverage Grade F
56% of service leads arrive after hours; a same-night reply hits 85% contact vs 35% next morning. This is exactly the window CallSetter covers 24/7.
How CallSetter fixes it: CallSetter answers every after-hours call in seconds
Every gap above is a lead going cold. CallSetter answers, texts, and follows up the instant a lead comes in, day or night.
See how CallSetter works
Methodology grounded in HBR (n=2,241), MIT/InsideSales, and Drift lead-response research.
Your lead-capture setup
What we found on your site
Contact form Yes
Form fields 4
Captures a phone number —
SMS / call consent on form Not detected

Generated by submitting 5 clearly-labeled test leads to your own public contact channels on Jul 1, Jul 3, Jul 5. They were synthetic and safe to ignore. The verified domain owner receives the exact details to remove them. Your team's replies are stored and analyzed so we can grade reply quality, not only speed; phone calls are metadata-only, with no audio recorded.

This page is private and not indexed.© CallSetter